Let Them Eat Cookies! Michel et Augustin Produces Community and Bonding Opportunities Around Kooky Confections
The brief variation: whenever Marie Antoinette mentioned, “allow the chips to consume cake,” it would likely are because she was hogging the Michel et Augustin snacks for by herself. Youth mates Michel and Augustin met in middle school, and, if they discovered their xxx 9-to-5 tasks is unfulfilling, they began a cookie business with a foundation in French pastry. Quickly ahead 13 decades, and the two pals have actually offices in France and New York and generally are seducing the whole world with their snacks, pastries, yogurts, mousses, alongside desserts fashioned with quick, pronounceable elements. The duo in addition shows aspiring bakers that learning the art of French pastry is attainable through their unique recipe books and entertaining open home courses. Michel and Augustin’s dream is simple: to make the world laugh and bond over a shared passion for sweets.
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The story of Michel et Augustin began merely enough. Two kids began palling around in middle school and turned into great buddies. But, as with many teenage friendships, both parted techniques after graduation to follow along with their particular paths.
Michel found themselves employed in fund in New York, and Augustin was actually in advertising and marketing for Air France. But both shortly became disillusioned using 9-to-5 grind from the business community. They reconnected additionally the duo devised a wild plan to learn all 1,263 bakeries in France and develop the basics of the number one confectioneries the nation was required to provide. They wrote a book about any of it â their own first cooperation!
After finishing their particular journey, in 2004, Michel and Augustin aproned-up and set from a new adventure: baking in Augustin’s kitchen. Their own objective would be to develop a type of cookies along with other sweets created using natural ingredients and love. And, after tirelessly screening and tasting more than 300 dishes, their own first mixture was created: the little round butter cookie. Michel et Augustin was born!
The pair discovered quick success, and so they still innovate more tasty creations, for example a decadent yogurt in a container, which was found only once Michel and Augustin recognized their own prized cow could generate above butter. They sell items making use of trademark “kookiness” as well as the joy they infuse to their tasty snacks.
Distributing a Love for French Pastry all over World
Michel et Augustin is all about more than simply making a tasty cookie. The firm is curved on drawing from France’s wealthy culinary record to produce masterful sweets.
“it is not almost cookies â it’s about a passion for French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “everything we make is related to French pastry strategies. We now have a very strong union with pastry producing as an organization.”
But Lily told all of us an attraction for and expertise of French pastry isn’t only kepted for product developers (they call them the “recipe staff”) at Michel et Augustin. The main businesses kooky culture is actually revealing the passion and expertise of pastry making therefore every person in the team, in France and Brooklyn, can teach to get a French pastry chef and make national test (acknowledged a “C.A.P.”). In this way, everyone can take part in innovating brand-new quality recipes and speak knowledgeably with fans, clients, and customers.
“once per week in France as soon as a month in ny, our very own Banana Farm (“office”) can become a pastry class in which we have been dealing with a timeless program of French pastry and training your official certification,” she stated. “It doesn’t matter if you’re an internet site developer or even in sales â the opportunity is encouraged for all.”
Though Michel et Augustin offers a more expansive brand in France, the organization sticks with the exact same fundamentals and axioms of creation regarding items.
“the fact all our items have as a common factor is a genuine attention to style and to the ingredients,” Lily stated. “We concentrate on the top quality and user friendliness of the materials, and try to keep consitently the element list as pronounceable as is possible.”
This effects not just in a tasty decadence, additionally a goody you can easily feel good about ingesting together with your significant other.
An accumulation of Treats excellent for Sharing along with your Sweetheart
Thereis only one thing about sharing sweets that begins your day correct or stops an amazing date. And Michel et Augustin’s designs happened to be intended for only these types of occasions.
“It really is a moment in time of extravagance at the end of a night out together,” Lily said. “It is tasty making with thoroughly clean ingredients, hence helps make the second that much better. It feels very good to indulge.”
With the amount of worthy treats to choose from, there is should pick one. While there are many more solutions in France â from candy mousse to decadent yogurts and, however, one-of-a-kind snacks â there are lots of solutions in the usa also.
Lily was quick to advise an ideal snacks giving to or appreciate thereupon special someone.
“the best-selling cookie is the 4-Cookie Squares,” she stated. “they’ve been like small square tarts, arrive three flavors, might be therefore conveniently discussed. We have Cookie Buttons, which have been hazelnut candy processor cookies with hazelnut ganache internally. They are available in packages of two â one for me, one for you!”
For lovers which enjoy their particular morning routine with each other, Lily informed all of us Puff Palmiers tend to be an attractive a.m. option.
“These are typically puff pastry and taste like Elephant Ears,” she mentioned. “They may be very light and flaky and ideal for revealing over breakfast with coffee or at beverage time.”
Whether both you and your honey tend to be chocoholics or appreciate the fragile butteriness of caramel (or all things in between), Michel et Augustin features a worthwhile combat for discussing (or sneaking down with for your own clandestine cookie affair).
Get Involved From the Banana Farm
Michel et Augustin’s viewpoint is that the pleasure of sweets is within the sharing. So it should be no shock community wedding is a large a portion of the organization’s business purpose. Most people are welcomed to eliminate in and chat (and style snacks) at their particular Banana facilities (offices) in Paris, Lyon, or Brooklyn.
This attitude began on very start in the business and is also part of the center. And Lily mentioned this viewpoint is actually exemplified in business’s open residences.
“immediately, Michel and Augustin opened up the doors of the apartment to neighbors, buddies, customers, and passersby, for individuals supply them comments, to flavor snacks, to flavor new dishes these people were screening, and to go out together and talk about the things they were performing,” she said. “its something which’s really important to you today.”
Open house on Banana Farm occurs from the very first Thursday each and every thirty days in France and ny. Lily told you these occasions present a method when it comes down to organization giving to the city by instructing all of them concerning record and strategies of French pastry.
“We invite everyone else, family, buddies, customers, and buyers to come share meals,” she said. “We carry out style exams, focus groups, and play video games. It really is a real neighborhood event.”
It’s not only fun and tummy-pleasing to wait, in case you lack a cookie friend, think of all of those other dessert aficionados you could meet on Banana Farm. Most likely, if someone else wants Michel et Augustin treats, you are sure that they usually have great style, and you will have something you should connect over.
Michel et Augustin: Committed to Random Acts of Kookiness
In true Michel and Augustin type, the duo started a Random Acts of Kookiness step to motivate and excite anyone. From a tribute to Michael Jackson on the cookie rectangular occasion as well as their torrid Greek account, Michel and Augustin infuse hilarity and happiness into all they actually do. You will find precisely why their own goodies are addicting â they’re made out of natural ingredients and great vibes.
Up subsequent your company is actually a cookbook that aims to greatly help United States visitors among others overcome the intimidation connected with French pastry.
“We’re generating a French pastry cookbook the me, and it is about enjoying these very difficult quality recipes,” Lily mentioned. “We’re splitting it down and stating you can do it. When we can, everyone can, and then we’re discussing our very own development.”
Michel et Augustin can also be trying to start their well-known candy mousse in america.
“our very own dream for the candy mousse is always to seduce The usa’s taste buds.”
And, after sampling the business’s cookies alongside treats, the US is without doubt in for a long relationship thereupon mousse.
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